Haley Scholars Spring 2013 Reading Groups
By Danielle Hall
In the first section of chapter 6 of The Art of Choosing, Sheena
Iyengar addresses a few key phrases related to making better choices
such as "zeroing in," "simplifying,” or "making a distinction between."
She encourages us to think about how having less options often sets
the tone for better and sometimes wiser decisions (192-93).
Iyengar's discussion of how skilled chess players consider “only the
most viable tactics" in order to "plan multiple moves in advance with
relatively little mental effort” resembles the old adage about “playing
smarter, not harder” to win. Iyengar notes that “experts can simplify
their own choices, which in turn allows them to take full advantage of
the opportunities provided by more choice” (193). By contrast, novices
need assistance simplifying choices.
How did Iyengar's observations about the significance of "zeroing in"
alter or strengthen your perspectives about the processes of making