[The Art of Choosing]
By Danielle Hall
In The Art of Choosing, Sheena Iyengar's discussion of automatic
and reflective choosing, heuristics, and self control (or our lack
thereof) is fascinating. She addresses the idea about the importance of
learning to understand how our acts of choosing derive "context" or
"emotion" (pp. 111-19).
Iyengar also highlights the use of intuition, sometimes what we call our
hunch or gut feeling, but even that must be developed. She brings up
Malcolm Gladwell's "10,000 hours"
of practice to achieve expertise in an area, but suggests that
practice alone is not enough. Here, she states that it also takes both
practice and self-critique to have an "informed intuition," which
involves sorting through our reflective and heuristic modes of thinking
What can we--as a university community--do to ensure that we are
fostering informed intuition among students? Or, how do we develop a
space that encourages more appreciation for the diversity of contexts
that inform people's different choices here?