In the opening of chapter of her book The Art of Choosing, Sheena Iyengar clarifies and expounds on the idea of making choices. "When we speak of choice," she writes, "what we mean is the ability to exercise control over ourselves and our environment. In order to chose, we must first perceive that control is possible."
According to Iyengar, who has done quite a bit of research on how and why people make certain choices, the ability to and perception of choices are often culturally situated and at times it appears biologically influenced.
Iyengar really covers a lot of ground, providing a variety of examples as she sets up the overall topic of choosing. I was fascinated by her description of "how much choice animals technically had was far less important than how much choice they felt they had." The idea that perceptions of choices matter a great deal intrigued me.
But what about you--what's one concept raised in the first chapter that drew your interest? In brief, explain why that concept or example was notable or intriguing to you.