[The Art of Choosing]
By Danielle Hall
In chapter 7 of The Art of Choosing, Sheena Iyengar discusses the long-term effects of
making difficult decisions, especially when we must assign value to
people we love or become accountable for more than just our own quality
of life. Under such circumstances, she points to how we often seek
sources of "authority and expertise to alleviate the burden of a
difficult decision" (236).
One thing that stood out in this reading was the "cake and death"
concept, that is a clear desirable answer vs. a non-desirable one.
Iyengar notes, however, that two seemingly different choices can be
rooted in a similar "psychological process" (217).
What particular useful insight did you gain from Iyengar's discussion of
choice in this chapter? What made that idea or issue particularly