Haley Scholars Spring 2013 Reading Groups
By Danielle Hall
In chapter 8 of The Power of Habit, Charles Duhigg discusses the
significance of transcending social boundaries and the influence of
social habits when individuals begin to see themselves “as part of a
vast social enterprise” (242). Using examples such as Rosa Parks and the
Montgomery Bus Boycott-- at the onset of the Civil Rights Movement--
and the rapid growth and success of Rick Warren’s Saddleback Church
ministries in California, Duhigg makes some useful connections as to how
“business gets done and communities self-organize” (225).
More notably, Duhigg emphasizes the importance of having weak and strong
ties in helping shape the habits of social patterns in both examples.
With this in mind, he describes this type of group conformity and
communal expectation as peer pressure or habits of peer pressure (225).
Put differently, the impact of a single incident is more likely to gain
momentum when there are a series of isolated events among community
members and leaders that create or forge “social habits of friendship”
and “strong ties between close acquaintances” when there are “habits of a
community” and when participants have a “sense of identity and a
feeling of ownership” within a movement (217).
Based on the reading, which ideas – i.e. the impact of strong and weak
ties, social habits and patterns within communities, or individuals
seeing themselves from a collective standpoint -- drew your attention