Haley Scholars Spring 2013 Reading Groups
Sheena Iyengar's travels to multiple countries and her interactions with
hundreds of people, not to mention her attention to studies involving
thousands of participants, have given her tremendous insight concerning
the cultural factors that influence choices.
Iyengar notes that "members of individualist societies are taught the
special importance of choice" while on the other hand, "members of
collectivist societies place greater emphasis on duty" (45). Iyengar
strives, by the way, to move beyond the typical task of suggesting that
one society's approach is superior to another; instead, she highlights
and celebrates the differences.
We're still doing exploratory work on this book, so let us hear from
you. What aspects of choice, in relation to the influence of cultural
background, seemed most essential to you and why concerning chapter 2
(pages 22 - 73) of Iyengar's book?