[The Art of Choosing]
In the opening of chapter of her book The Art of Choosing, Sheena
Iyengar clarifies and expounds on the idea of making choices. "When we
speak of choice," she writes, "what we mean is the ability to exercise
control over ourselves and our environment. In order to chose, we must
first perceive that control is possible."
According to Iyengar, who has done quite a bit of research on how and
why people make certain choices, the ability to and perception of
choices are often culturally situated and at times it appears
Iyengar really covers a lot of ground, providing a variety of examples
as she sets up the overall topic of choosing. I was fascinated by her
description of "how much choice animals technically had was far less important than how much choice they felt they had." The idea that perceptions of choices matter a great deal intrigued me.
But what about you--what's one concept raised in the first chapter that drew
your interest? In brief, explain why that concept or example was
notable or intriguing to you.