Wednesday, October 10, 2012
AOC: Choice Contexts & Informed Intuition
Haley Scholars Fall 2012 Reading Groups
By Danielle Hall
In The Art of Choosing, Sheena Iyengar's discussion of automatic and reflective choosing, heuristics, and self control (or our lack thereof) is fascinating. She addresses the idea about the importance of learning to understand how our acts of choosing derive "context" or "emotion" (pp. 111-19).
Iyengar also highlights the use of intuition, sometimes what we call our hunch or gut feeling, but even that must be developed. She brings up Malcolm Gladwell's "10,000 hours" of practice to achieve expertise in an area, but suggests that practice alone is not enough. Here, she states that it also takes both practice and self-critique to have an "informed intuition," which involves sorting through our reflective and heuristic modes of thinking (p. 129).
Towards the end of the chapter, Iyengar points to the pursuit of happiness and automatic choosing as a collective discourse, through observation, conversation, and by seeking advice (pp. 138-39).
What can we--as a university community--do to ensure that we are fostering informed intuition among students? Or, how do we develop a space that encourages more appreciation for the diversity of contexts that inform people's different choices here?