Haley Scholars Fall 2012 Reading Groups
Sheena Iyengar's travels to multiple countries and her interactions with hundreds of people, not to mention her attention to studies involving thousands of participants, have given her tremendous insight concerning the cultural factors that influence choices.
Iyengar notes that "members of individualist societies are taught the special importance of choice" while on the other hand, "members of collectivist societies place greater emphasis on duty" (45). Iyengar strives, by the way, to move beyond the typical task of suggesting that one society's approach is superior to another; instead, she highlights and celebrates the differences.
We're still doing exploratory work on this book, so let us hear from you. What aspects of choice, in relation to the influence of cultural background, seemed most essential to you and why concerning chapter 2 (pages 22 - 73) of Iyengar's book?